Federal Style

In 1798 Ebenezer Hale (1771-1843) of Glastonbury married Sarah Cornwall of Portland. The couple shared the house at 1381 Main Street in Glastonbury with Ebenezer’s brother Gideon Hale, Jr., who married Anna Case in 1803. Eventually the house became too small for two families and Ebenezer Hale built his own house at 1378 Main Street in 1806. Ebenezer’s grandsons, George and John Howard Hale, started a peach orchard in 1866. The farm paymaster would pay the orchard workers at the long window on the north side of the house. John H. Hale developed peach trees that could better withstand the northern climate. The first to grade their fruit, the brothers developed their business on a national scale with 1200 acres in Connecticut and Georgia by 1915. As related in A Handbook of New England (second edition, 1917):

It was J. H. Hale, the ‘Peach King,’ who more than any other man in its history put Glastonbury on the map. He began in a small way with upland farms worth $10 an acre, and on this “barren” land proved that peaches could be produced, unequaled in flavor, which would bring the highest prices in the nearby New England markets. Wealth has poured in upon him and is utilized in developing at Fort Valley in Georgia the greatest peach-growing industry of the world.

An interesting recollection of J.H. Hale appears in a speech made by Frank B. White of Chicago at the annual convention of the Wisconcin State Board of Agriculture and printed in the 1905 Annual Report of the Wisconsin State Board of Agriculture:

I had occasion to speak to a gentleman this morning about the Hon. J. H. Hale, of South Glastonbury, Conn. We call him the “Peach King.” When he began the production of peaches in Connecticut, he at once sought to specialize his work and to send forth “Hale’s” peaches as the best product in the market, and he has made a great reputation simply by the peach itself. He had each peach carefully wrapped and on each wrapper it was advertised that it was a “Hale” peach, and in putting up packages, he was careful that every peach should be the same, from the top to the bottom of the package. In doing that, he said he found great difficulty, because he even had to discharge men who insisted upon putting nicer peaches at the top. He said, “I had to discharge my men and employ girls, because the girls are more honest than the men.” After that he had no trouble whatever. But when he put these peaches in the great markets of the east, he found that the commission merchants rather discouraged the idea, they didn’t care to bother with them. He demanded a better price, and he just asked the privilege of putting them in that people might know what Hale’s peaches really were, and it was but a short time before he had them coming for his peaches; letters were being sent to him from different parts of the country, saying, “Send on your peaches, our customers want them,” and from that little beginning he now has 2,300 acres of peaches in a bearing condition, and last year he shipped 210 large refrigerator cars from his Georgia orchard to the markets of the north and had a ready market for all he could produce. He made that market by judicious advertising of the article itself.

Bear in mind, it is the man on the farm that will make the success just as surely as it is the man behind the gun that will win the victory.