The factory building at 52 Main Street in Manchester was erected in 1904 by Frank Goetz, owner of a large commercial bakery he had established in the late nineteenth century south of Depot Square. Goetz erected the brick masonry structure to replace an earlier wood frame building that had housed his bakery until it was destroyed by fire in 1902. This earlier building is probably the one mentioned in a notice in the Building New Supplement, Vol. IX, no. 8 (August 25, 1888):
Frank Goetz, proprietor of the Vienna bakery, has broken ground for a commodious building for business purposes on Main street, at the corner of Hilliard street.
The wood structure burned on February 17, 1904, during the most severe snowstorm of the season. Almost as soon as the new building was finished, Goetz sold the property to the Carlyle Johnson Machine Company, manufacturers of friction clutches and marine gears, and moved his bakery to New Haven. Carlyle Johnson later moved to Bolton.